B-to-B, B-to-C, New Media, What Works

No, I'm not practicing my ABC's but I am working on my business lingo and I just came across this article from the Conversation Agent giving new insights to how B-to-B's and B-to-C's use new media differently. Had some great findings and stats to back it up so here's a little recap of what it said:

• B-to-B companies are significantly more likely to allocate a higher percentage of their media budgets to new media than their B-to-C counterparts

• 60% of B-to-B's have been using email marketing, 34% have been using webinars, 21% use blogs, and 14% use wikis

• 41% of B-to-C's have been using email marketing, 8% using webinars, 10% use blogs, 6% use wikis
  

Bottom line, businesses are using new media more and more every day. Schools better begin teaching their students how to create these platforms, as well as what makes these platforms successful, if they wish to succeed quickly in their field.

What I recommend is having professors blogging regularly, giving students more of an insight to what real world work is like. For students who may be timid to approach their teachers 1-on-1, a blog would be a easy way to conversationally interact with students. In the long run I think this gains credibility for faculty, but also increases the overall breadth of knowledge for students.